Evolution of TC

How to Create Content that Users Can Find

  • Presentation
  • 06. June
  • 15:00 - 15:40 PM (CET)
  • Uranus & Neptune
  • finished
  • Presentation Slides
  •  Carl DeBeer

    Carl DeBeer

    • VMware


As content consumption moves from more traditional methods to digital formats, writers need to change the way they approach content creation.

More users are finding content through search engines and clicking the topics they think will help them. You can’t just create good content anymore. Now you must ensure your content appears in the first search result.

To compete in the online content sphere, writers must create content that users can find.


Here are the main takeaways

  1. Learn how Google measures your content for Expertise, Authority, and Trustworthiness.
  2. Optimize your content for search engines.
  3. Analyze your customers behaviors to align with their expectations.

Prior knowledge

This presentation is an introduction to writing content with SEO in mind.


 Carl DeBeer

Carl DeBeer

  • VMware

Carl DeBeer is a Tech Docs manager at VMware. He leads his team in creating data-driven content. (He maintains it’s only quality documentation if it’s got the usage statistics to prove it.) His passions include science fiction, Lego sets, and the Oxford comma.