Push the button, not the user: UX writing for tech writers

Workshop
UX Writing

28. May
09:00 - 11:00 AM (CEST)
E.21 Event Space

finished

Heike Auch
- Bosch Digital
Lukas Reussner
- Bosch Digital

Words on a button can guide or confuse. This hands-on workshop session shows how UX writing shapes user experience and why it's a core part of design, not just decoration. Based on the ISO 9241 standard covering ergonomics of human-system interaction, we’ll explore how clear, concise language helps users take action with confidence. Designed for technical communicators ready to move from documenting interfaces to designing them.
Join us to gain valuable insights and practical tips that can enhance your work in technical communication -- and to have some fun.

Takeaways

Learn how UX writing supports intuitive, user-friendly interactions. Explore key principles from ISO 9241 standard—and why they matter for technical communication. Practical exercises foster your skills.

#TechComm #UX #fun

Speakers

Heike Auch

Bosch Digital

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Biography

Heike Auch is a Technical Communication Engineer & Consultant at Bosch Digital with a passion for making technical content accessible and meaningful. She has almost 10 years of Bosch experience in different divisions and topics. With a background in media and communication management, she is driven by results and passionate about creating real value. Heike thrives when things are honest, focused, and collaborative, even if the human side of teamwork sometimes takes a back seat.

Heike tries to bring a sense of purpose to everything she does—both in her professional work and her volunteer commitments. Her guiding principle, "Try not to become a person of success, but rather try to become a person of value," shapes how she works, leads, and connects—with authenticity, empathy, and drive.

Lukas Reussner

Bosch Digital

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Biography

Lukas Reußner works at Bosch as a Technical Communication Engineer and Product/Service Manager. He studied Mechanical Engineering and holds a Bachelor of Engineering in Technical Communication and Technical Writing. A major part of his work involves UX writing for a production planning and control software, helping to make complex systems more accessible and user-friendly by bringing crucial help and knowledge directly into the software’s user interface—not just in the user documentation.

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