Snezhana Simeonova (SJ) is a Graphic Designer at VMware. SJ graduated in Design in Advertisement at National Academy of Arts Sofia. SJ's expertise covers areas related to Graphic Design for web and print, such as technical diagrams, icons library, posters/billboards/citylights/logos. She contributes to the video innovation by developing new video prototypes. She is presently working on improving the visual effectiveness in the Information Experience department.