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SEO Workshop for Technical Communicators (Part I)

People search Google 228 million times per hour. Do you know how your pages rank in those results? How do you know if your customers are even finding your content? Let’s get hands-on to reinforce some basic SEO concepts like search intent, keyword research, and search KPIs.

Help us make sure we have data for this workshop! Visit, search for, and share McDaid’s SEO Workshop. If there’s enough data by June, we’ll grant workshop attendees access to the site in Google Search Console for hands-on labs.
In this workshop, we practice:

  1. Writing optimized titles and descriptions
  2. Keyword research using tools like answerthepublic (free)
  3. Measuring your performance using Google Search Console (free)
  4. Getting actionable insights from Google Search Console (free)