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Lecture

It’s Not What You Say, But How You Say It: Create Content with a Breakthrough Voice

Why should you care about the tone of your content? Because your brand voice can be a clear advantage in a crowded content world. It's time to get out of our content rut and stop presenting content in a flat voice.

It takes time to achieve a unique writing style that reflects your corporate voice. The new casio-formo (causal-formal) writing style is an emerging strategy that improves customer engagement and increases content performance. By adopting a casual, yet reliable; conversational, but smart; realistic and not aspirational tone, you’ll soon stand out in the content era. Come hear VMware content leaders share their evolution to adopt new voice strategies and to translate their ideas into operational best practices that can be adopted throughout the organization.