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Lecture

How Social Media Helps Making Customers Happy

What would you do if your product was in a difficult situation, customer complaints were soaring, and developers were even working overtime? I've started promoting product documentation through social media. This presentation focuses on the use of social media during a critical period.

You'll see how blog posts and communities helped customers help themselves, consequently increasing the number of visits to online documentation. Finally, I'll share feedback from customers and stakeholders. I am positive that my experience will inspire you to use social media and make customers' lives easier.