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An Introduction to SEO for Technical Communicators

We’ll start with evidence for why SEO must be a key component of your tech comm strategy. We’ll align on what SEO is and is not, and clear up some common misconceptions.

From a technical communicator perspective, we can split SEO into 3 major categories, technical, mechanical, and content. For technical SEO, you’ll walk away with the vocabulary to engage with your tech teams about SEO. We’ll look at the mechanics of writing - how you can write to improve SEO. Finally, we’ll dive into content – what you’re writing. How can (free) SEO tools help you identify what customers are really looking for?