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Lecture

The State of Structured Content Management in 2018 – The Good, The Bad and the Ugly

Content can be created and managed in primarily two different ways – structured, following an XML-based information model or unstructured, without any specific information model.

Over the last few years, we have seen a surge in companies (more so in a few particular industries) evaluating or migrating to structured content.

  • What is the current state of these companies and/or the industries?
  • Did these companies migrate successfully to structured content?
  • Which specific information model did most of these companies choose? Why did they choose what they did?

Adobe recently surveyed a diverse group of 2000+ content professionals across 30+ countries to better understand their preferences, usage, and practices around structured content. The results revealed interesting trends in the areas of adoption of structured authoring, structured content management, the journey towards chatbots, and collaboration use cases, to name a few.

Join Adobe Tech Comm Evangelist, Stefan Gentz, as he shares the latest insights in structured content management based on the findings from Adobe’s 2017 – 2018 Tech Comm Survey.