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Tool Presentation Adobe: The Convergence of Marketing and Technical Communication

For the last decade most discussions in technical documentation where all about automation, moving to xml and structured content, improving quality, managing technical documentation more efficiently, and of course: reducing costs. Now it’s time to talk about the customer experience. And it’s time to talk about the customer journey.

In this session Stefan Gentz, Worldwide TechComm Evangelist for Adobe, will discuss the communication of technical content and how it’s becoming increasingly important to understand technical communication as marketing communication. The ability to blend marketing content and technical content into a unified customer experience becomes key to success. The foundation for this is dynamic, intelligent content that enables personalization and multi-channel content delivery to communicate with customers in all possible ways.