The Psychology of Usable Content Design: Uncovering the Cognition of Effective Content Creation
- Keynote
- Content Design & User Experience
- 02. June
- 09:15 AM (CEST) - 09:55 AM (CEST)
- E.21 Event Space
-
Prof. Dr. Kirk St.Amant
- Louisiana Tech University
Contents
Our interactions with technologies -- from texts to interfaces -- are guided by psychological processes affecting how we process, understand, and use visual, verbal, and interactive content. The better technical communicators can uncover --or identify and understand -- such psychological processes, the better they can create usable content for different products including supporting documentation, websites, apps, infographics, and other media. This presentation introduces attendees to the psychology of usability expectations and presents methods for applying psychological concepts to uncover (i.e., identify and address) such expectations for different audiences. The presenter will also discuss how technical communicators can use an understanding of these psychological processes to assume a more active role in product development teams and display additional value they add to their employers.
Takeaways
Learning how to identify and use the psychological processes affecting usability expectations in order to create usable content for different audiences.
Prior knowledge
No prior knowledge of topic needed.