Cognitive Mapping: How to Identify an Audiences Usability Expectations
- Workshop
- 03. June
- 09:00 AM (CEST) - 11:00 AM (CEST)
- E.21 Event Space
-
Prof. Dr. Kirk St.Amant
- Louisiana Tech University
Contents
Creating usable content – visual, verbal, interactive, etc. – involves understanding the mental models that guide how audiences identify and use different products. The better technical communicators can identify these mental models, the more effectively they can create usable content for an audience. This workshop introduced attendees to a process called “cognitive mapping” – an approach for identifying the cognitive models audiences associate with usable content. The workshop will also teach attendees how to use the results of cognitive mapping to create usable content for different audiences.
Takeaways
Workshop attendees will learn
- What cognitive models of usability are and how they are created
- How to research and identify the cognitive models of a particular audience
- How to apply research results to develop usable content for different audiences
Attendees will also learn how to discuss this research process in terms of the value technical communicators contribute to development and to their employers.
Prior knowledge
No prior knowledge needed; beginner-level workshop