In association with

Exchanging Ideas on TC

Sofia

The Venue: Sofia Event Center

Keynote: The Power of Words

Leah Guren | Lecture, Room 1, 1. day

Leah Guren will lead you on a guided tour of some of the most embarrassing and funny mistakes in product content, signage, and more.

At the same time, she will show you the science and data that proves the importance of good writing. What you write (and how) matters!